WHY VIBRANT COLORS IS THE ASSIGNMENT THIS FALL..

Beyond my awareness of some of the psychology behind color, over time I have increasingly found myself relying on it more and more as a form of expression when it comes to what I wear. Whether I’m looking to express happiness, boost my mood or reflect a not so joyous mood, I find the conscious and unconscious correlation to color and the human mind intriguing, trending or not.

In case you were ever wondering, it is not by chance that certain brands will use specific colors to appeal to consumers and influence certain emotions. This extends far beyond just the fashion industry by the way. I believe that the explosion of vibrant colors in fashion, even as we are transitioning into the fall and winter months is definitely intentional.

Can’t help but wonder if because of the mental torment we’ve all experienced over the last 2 years, more of us are gravitating to vibrant and more colorful garments. Nonetheless, as a person who has almost always been aware of the power of color, or at least the power it has held over me, I am embracing the current color wave existing in fashion and am looking to ace the assignment this fall and winter!

For more content on fall trends and some of the trends that I'm loving right now, see videos below!